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Pepsi is Honoring Michael Jackson with His Own Can

Pepsi is Honoring Michael Jackson with His Own Can

#1  Сообщение Admin » 01 апр 2012, 00:54

Limited-Edition Commemorative Package Coincides With 25th Anniversary of 'Bad'
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BY: NATALIE ZMUDA, PUBLISHED: MAR 30, 2012E-MAIL | PRINT |

Jackson in a spot for Pepsi
Pepsi is paying homage to the King of Pop one more time.
The brand is working with Michael Jackson's estate to create a limited edition package featuring the singer, according to an executive close to the company. The package coincides with the 25th Anniversary of the "Bad" album, which was released on Aug. 31, 1987.

The package will be a 16 oz. can available in convenience stores and grocery stores around Memorial Day, according to Beverage Digest. The can, said to have a blue background with an image of Mr. Jackson dancing, is expected to cost 99 cents. Pepsi declined to comment.

Pepsi sponsored the 1988 Bad World Tour. The tour spanned 16 months, including 123 concerts in 15 countries attended by 4.4 million fans. When it concluded, it was the largest grossing tour in history and the tour with the largest audience.

The brand's relationship with Mr. Jackson dates back to 1984 and the "New Generation" campaign. Infamously, the singer's hair caught fire during a commercial shoot that was part of that campaign. Mr. Jackson appeared in a number of commercials for the brand over the years, performing versions of "Billie Jean" and "Bad," among other songs.

Pepsi has a long association with music but has been putting a particular emphasis on that area in the last year. It poured $60 million into a sponsorship of "X Factor," Simon Cowell's music competition, and featured the show's winner, Melanie Amaro, in a Super Bowl spot. The tagline for the ad, created by TBWA/Chiat/Day was "Where there's Pepsi, there's music."

Earlier this week, Pepsi confirmed to Ad Age its relationship with singer Nicki Minaj, who is said to be appearing in a new global campaign for the brand.
http://creativity-online.com/news/pepsi ... can/233827
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MJ ESTATE AND PEPSI PARTNERSHIP TO CELEBRATE BAD 25

#2  Сообщение Admin » 03 май 2012, 21:48

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Инфа с офа
http://www.michaeljackson.com/us/mj-est ... p%20-%20mj

Michael's Iconic Image to Be Featured on One Billion Pepsi Cans in More than 20 Countries;
China is First Market to Launch

Celebrates 25th Anniversary of Michael Jackson's Multi-platinum Album, BAD

PURCHASE, N.Y., May 3, 2012 – Pepsi today announced an exclusive global partnership with the Estate of Michael Jackson as part of its new "Live for Now" campaign, which Pepsi fans around the world will experience in a variety of ways including an engaging retail campaign featuring one billion special edition Michael Jackson Bad 25 Pepsi cans, iconic music, epic live events and opportunities for fans to access special edition merchandise.
The partnership coincides with the 25th anniversary of Jackson's multi-platinum BAD album and record-breaking tour, around which the Michael Jackson Estate and Sony Music have celebratory projects underway.
To celebrate Jackson's incredible contribution to pop music, Pepsi, Sony Music and the Estate of Michael Jackson have teamed up to share new mixes of legendary Michael Jackson music from the BAD album with fans around the world, proving that the King of Pop is not only the world's most iconic artist from the 20th century but also influencing music in the 21st century as well.
Brad Jakeman, president, Global Enjoyment Brands, and chief creative officer, PepsiCo Global Beverages Group, said, "Pepsi has always been at the forefront of pop culture, helping to shape the music landscape. This unique global partnership, around such a legendary music milestone, invites Pepsi fans from around the world to experience Michael Jackson's music in an engaging and very NOW kind of way – it's a model example of how Pepsi's ‘Live for Now' campaign can manifest itself in a way that resonates the world over."
Pepsi will feature iconic silhouette imagery of the King of Pop on cans with the launch of collectible limited edition can designs. Pepsi will also run contests in markets around the world giving fans the opportunity to win merchandise including, a limited number of jackets inspired by the original staff BAD tour jackets and tickets to Michael Jackson THE IMMORTAL World Tour by Cirque du Soleil, the #1 touring show in North America.
"We are thrilled to bring Michael and Pepsi back together, as they were in 1988, to celebrate the 25th anniversary of the BAD album and tour and to put Michael on one billion Pepsi cans – perhaps a Guinness record," commented John Branca and John McClain, co-executors of the Estate of Michael Jackson. Branca and McClain added, "We're excited to see it all come to life."
China and the United States will be among the first Pepsi markets to launch the exclusive Michael Jackson King of Pop activity in 2012, with approximately 20 additional markets in Asia, South America and Europe continuing the international roll-out throughout the rest of the year.
On May 5 in China, a 330ml limited edition can will be available at retail locations nationwide. In addition, from May 15 - June 14, 2012, fans will be encouraged to share photos of their valuable Jackson collections or original artwork celebrating him, for a chance to win tickets to Michael Jackson THE IMMORTAL World Tour by Cirque du Soleil, as part of China's "In Honor of King of Pop MJ" promotion.
Later in May, the U.S. will launch a nationwide retail campaign including a limited edition 16oz. King of Pop Pepsi can, as well as initiate a retail, music-themed promotion.
Frank Cooper, chief marketing officer, Global Consumer Engagement, PepsiCo added, "Michael Jackson will always be the King of Pop, and his music has always inspired fans and artists alike. But, this partnership goes beyond nostalgia and will engage with consumers all around the world with iconic imagery on more than one billion Pepsi cans, digital content and epic, live events, so that they can continue to connect with Jackson's music and honor his legendary impact on entertainment."
Michael Jackson has a long standing relationship with Pepsi spanning more than 25 years. The legendary King of Pop starred in his first Pepsi campaign alongside his brothers in 1983, as part of the Pepsi ‘New Generation' campaign followed by Pepsi's sponsorship of the epic BAD Tour and the iconic "Chase" commercials which served as the impetus for the current reunion. Pepsi also featured Jackson in the ‘Music Icons' commercial that premiered during The X Factor in 2011.
Pepsi's new "Live for Now" campaign is a culmination of extensive global research demonstrating Pepsi fans' desire to capture the excitement of now and live each moment to the fullest. First launched in the U.S. last month, "Live for Now" will come to life through a breadth of global, pop-culture platforms, events and unique partnerships and will begin to roll out globally throughout 2012.
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Re: MJ ESTATE AND PEPSI PARTNERSHIP TO CELEBRATE BAD 25

#3  Сообщение Hista » 04 май 2012, 20:50

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с сайта пепси icon_shocked
http://www.pepsi.com/

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Re: MJ ESTATE AND PEPSI PARTNERSHIP TO CELEBRATE BAD 25

#4  Сообщение Admin » 04 май 2012, 23:28

Hista писал(а):[ Изображение ]

с сайта пепси icon_shocked
http://www.pepsi.com/

icon_shocked icon_shocked icon_susp icon_susp
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Re: MJ ESTATE AND PEPSI PARTNERSHIP TO CELEBRATE BAD 25

#5  Сообщение TAIS » 05 май 2012, 00:01

admin писал(а):
Hista писал(а):[ Изображение ]

с сайта пепси icon_shocked
http://www.pepsi.com/

icon_shocked icon_shocked icon_susp icon_susp

и чего там написано? icon_hmm

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Re: MJ ESTATE AND PEPSI PARTNERSHIP TO CELEBRATE BAD 25

#6  Сообщение Admin » 05 май 2012, 00:55

Hista писал(а):[ Изображение ]

с сайта пепси icon_shocked
http://www.pepsi.com/

Сейчас - живо, весело, бесстрашно.
Сейчас - освежающе. Сейчас - грандиозно.
И, больше всего, сейчас - это то, что мы делаем
Поэтому давайте вместе вдохновляться, делиться чем - то или просто смотреть, что происходит
Время жить сейчас
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Re: MJ ESTATE AND PEPSI PARTNERSHIP TO CELEBRATE BAD 25

#7  Сообщение TMJ » 05 май 2012, 10:19

Ну да,я согласна,все это очень подозрительно выглядит.
особенно трейлер в котором скорая и номер 71 icon_shocked
И еще за кадром говорят - я жив icon_passout

Смотреть на youtube.com


Но мне кажется,что они просто зарабатывают деньги на нем.
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Re: MJ ESTATE AND PEPSI PARTNERSHIP TO CELEBRATE BAD 25

#8  Сообщение Admin » 05 май 2012, 15:07

TMJ писал(а):Ну да,я согласна,все это очень подозрительно выглядит.
особенно трейлер в котором скорая и номер 71 icon_shocked
И еще за кадром говорят - я жив icon_passout

Смотреть на youtube.com



Это что...официальный трэйлер?? icon_shocked icon_shocked
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Re: MJ ESTATE AND PEPSI PARTNERSHIP TO CELEBRATE BAD 25

#9  Сообщение Admin » 08 май 2012, 23:55

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Хотел бы я, чтобы этот миг длился вечно. Потому что сейчас я чувствую себя таким живым
icon_susp icon_susp icon_susp icon_susp
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Re: MJ ESTATE AND PEPSI PARTNERSHIP TO CELEBRATE BAD 25

#10  Сообщение Admin » 09 май 2012, 13:07

King Of Pop Michael Jackson to front Pepsi promo from beyond the grave icon_rolleyes

The late singer’s image will be used to promote the soft drink on one billion cans, after the brand secured a deal with his estate.
The promotion will also give fans the chance to download remixes of some of his most famous hits and will be timed to coincide with the 25th anniversary of Jackson’s Bad album – one of the best-selling releases of all time.
The limited edition Pepsi cans will go on sale first in China on Saturday and then in the US later this month.
The rest of Asia, South America and Europe will take stock of the cans later this year.
Pepsi first linked up with MJ and his Jackson 5 brothers in 1983, fronting an advertising campaign that included posters, TV commercials and merchandise.

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After going solo, Jackson fronted another campaign in the late 1980s.
John Branca and John McClain, the executors of Jackson's estate, said in a statement: 'We are thrilled to bring Michael and Pepsi back together, as they were in 1988, to celebrate the 25th anniversary of the "Bad" album and tour and to put Michael on one billion Pepsi cans.'
He died at the age of 50 in June 2009.
Джон Бранка и Джон МакЛэйн, распорядители имущества Джексона, в своем заявлении сказали - Мы в необычайном восторге от идеи вновь объдинить Майкла и Пепси, как это было в 1988 году, чтобы тем самым отпраздновать годовщину альбома Бэд и чтобы изображение Майкла украшало 1 миллиард баночек Пепси.

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http://www.metro.co.uk/showbiz/898169-m ... -the-grave

Вообщем, судя по всему, никто на Майкле деньги не зарабатывает. Исключительно он сам на себе icon_ROFL icon_thumbup icon_mjwhite
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